Wednesday, February 22, 2012
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Event Changes

Electronic Career Portfolio

There will now be a performance portion of this event for the top 12 finalists from the prejudged portion of this event. 

Entrepreneurship/Network Design 

The performance portion will be structured as and interactive/ role play performance with no question and answer session.

Entrepreneurship/Management Decision Making/Marketing

Only the top 12 teams statewide will advance from RLC to SLC. 

Marketing

This is now a team event of 2-3 members instead of an individual event.

Competitive Events Topics

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Business Financial Plan
You want to open your own independent sports memorabilia retail store called Sports Zone where you can sell spirit clothing and merchandise for local teams as well as for college teams and professional sports.  You also live within 75 miles of three NCAA colleges with active athletic programs and a city with NFL, NBA, and MLB franchises.  While the bulk of your merchandise will be centered on the teams in your area, you also want to have merchandise for many other college and professional teams. The local schools also would like you to stock spirit items for their local sports teams.  You also want to be the supplier of uniforms for local recreation leagues.  You would like to open your retail store in your local shopping mall which is looking to fill a vacancy for a 6,500 square foot store.  You will need to purchase all the inventory of your licensed clothing and merchandise and will need to have an area to fulfill orders for the local school and recreation teams.
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Business Presentation
Create a presentation on the dangers of texting and driving to present to the senior class. This presentation will be given before the prom and graduation activities.
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Computer Game and Simulation Programming
Develop an entertaining simulation/game that will incorporate training or skill development for financial literacy. Genre and format of game is open to imagination and innovation of the design team. Quiz show, RPG, shopping, and more are all acceptable. Gear the game to high school students.  
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Digital Design & Promotion
You will develop a full promotional package for the Lancaster Youth Center (or you may substitute a local youth center in your community), a local youth association. This is a safe place that provides an alcohol, tobacco, and drug free environment for youth to gather, to be themselves, and to find their voice in the community. The association provides after-school activities for youth in grades 6-12. 

You should have a primary logo design and six supporting designs that show how the logo would be incorporated in the following: (1) a long horizontal format, (2) a long vertical format, (3) a full page advertisement, (4) a small version of the logo to go on clothing merchandise, (5) a black and white logo, and (6) a three-color logo that could be used for three-color printing.

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Digital Video Production
Create an educational video on the dangers of texting and driving to present at an assembly program to students at your school.
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E-Business
Your FBLA chapter has been approached by the school’s administration to boost participation at school events by creating an on-line ticketing system for all school events:  sports, music, drama, etc.  The site may be real or fictional.  Included in the site should be a navigation bar to allow participants to view event venues (auditoriums, stadiums, gymnasiums, etc), view upcoming events, view open seats for each event, select seats, and purchase seats for all events.  It also must offer a shopping cart, pricing, and payment information (including payment options), mailing options (including local pickup), and security/service information.  You are not expected to have a live payment link.
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Emerging Business Issues
Marketers are always looking for better ways to gather information about target markets and increase product sales. With the rise of social networking sites such as Facebook and LinkedIn, marketers are able to use “a new form of behavioral targeting – a kind of conversational eavesdropping analysis.” The issue has been raised that these techniques invade privacy. Be prepared to argue the affirmative, that yes, marketers should be able to collect information via Facebook and LinkedIn; or be prepared to argue the negative, that no, using information collected from personal posts on Facebook and LinkedIn is an invasion of privacy. 
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Web Design
Your local city government has developed a new focus on youth involvement opportunities for the area’s young adults. Your local government asks your FBLA chapter to create a Web site that provides information about local student organizations such as FBLA-PBL and other service related school organizations. Please profile your FBLA chapter and its activities as well as other local student groups. This Web site will not only act as an information source for youth who want to become involved, but it also will serve as a way to make your local government more assessable to youth. Incorporate one type of social media, which will allow for youth to send feedback or thoughts to the local government. Social media elements include but are not limited to Facebook and Twitter.
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